The emergence of social media has revolutionized the way people consume content across the globe. With platforms like Facebook and Instagram shooting to fame at a rapid pace, the total number of social media users worldwide is projected to rise to 4.41 billion by 2025. Given the unprecedented rise of social media in recent times, content creators now have more opportunities at hand than ever.
Social media networks work like a miracle for enabling creators to connect with fans from different corners of the world. Above all, a smart and well-planned approach is all you need to tap into the power of social media to expand your fan base. Without further ado, let us skim through 10 proven content ideas to post more and grow your follower count on social media.
- Dazzle your audience with interesting blog content
Being a traditional form of online content, blog posts can go a long way in helping you build a lasting bond with your audience. Blog content is great for educating people about your brand. Your blog posts should be crisp and information-rich to create the desired impact. If your blog posts are not enriched with valuable information, they might evoke boredom in readers and bring about a major decline in engagement levels.
Facebook and Twitter are the two most popular social media platforms where you can share your blog post links and garner huge amounts of traffic in a brief time span.
- Feature catchy, user-generated content to increase engagement
If you are keen to build brand awareness, consider featuring catchy user-generated content on your social media pages to boost credibility levels and retention rates. Encourage your followers to develop quality content related to your brand. It could be anything from a testimonial video to a picture showing fans using your products. Ask them to tag your profile or use a specific hashtag that will allow you to easily sift through all the posts.
- Hook your fans with cool memes
We live in an era where memes have become a huge favorite among people of all age groups. In fact, nothing beats a good laugh resulting from the sight of a funny meme. Memes can add zing to plain social media posts, thereby keeping followers from scrolling past. Sharing interesting memes every once in a while is a great way to ward off monotony, and it can help you keep people engaged.
- Run a social media giveaway and make your audience happy
It is no secret that people love earning free rewards. You can run a social media contest and make giveaway announcements to ensure participation. The contest you conduct could entail tasks such as commenting on posts, tagging friends, and sharing media content. Depending on how much your pocket allows, you can offer giveaways in the form of clothing apparel, shopping vouchers, movie tickets, etc.
- Convert images into interesting videos to brighten your fans’ day
Thanks to technological advances, images can now be transformed into interesting video content. The coolest part is that you do not need a professional degree in filmmaking for turning images into a video. All you have to do is to use a free image to video maker online and drag and drop images into the editor for an easy start.
You can either gather pictures from your social media handles or choose from readily available stock images and classy templates online. Furthermore, you can enrich your content with a variety of cool transitions, music, and stickers while converting images to videos.
- Use infographics to share valuable insights
When it comes to presenting copious amounts of data in one place, you cannot find a better alternative to infographics. What draws people to infographics is the striking combination of the informational and visual aspects. Curated infographics can make complex information appealing and easy on the eyes of your audience.
- Conduct an interactive quiz with thought-provoking questions
If you want to test your audience’s knowledge, an interactive quiz can come in handy for fulfilling the purpose. Interactive quizzes are organized by content creators worldwide, owing to their superb potential to turbocharge engagement. Based on your field and audience demographics, you can ask questions pertaining to topics like science, major world events, popular TV shows, etc.
- Share attention-grabbing behind the scenes content
Sharing interesting behind-the-scenes content is a sure-shot way to make your followers feel like they are a part of your family. You can showcase how your team works hard in unison while laughing and having fun at the same time. Such content will not only make you more relatable as a creator but will also help cultivate a long-lasting emotional bond with viewers.
- Create a poll for your fans and learn about their preferences
Polls are another interactive element via which you can ask valuable questions and gain a sneak peek into the minds of your audience. Polls can help you learn what people truly feel about your brand. They can work wonders for improving your online presence by evoking a sense of community. Poll responses can even aid strategic decision-making in the future.
- Go live every weekend to stay connected with your audience
There is nothing more fun than going live and interacting with your fans on every other weekend. Choose a topic that you are going to discuss beforehand, and make your fans a part of the live session by welcoming their questions. Most importantly, plan your schedule for going live by determining the time slots in which your fans are most likely to be active.
Takeaway
The ubiquitous availability of blazing-fast internet has played a pivotal role in skyrocketing online content consumption lately. Given the abundance of different types of content on social media platforms, standing out as a creator is no longer a cakewalk. The dramatic rise in competition calls for a creative and thoughtful strategy, especially if you want to leave a lasting impression in the world of social media.
Make sure you leverage the best marketing tools out there to increase the success rate of your content creation plan. While the right marketing stack can widen your content’s reach on the internet, it can never be a substitute for a solid strategy crafted with brainy efforts. So, don’t forget to implement the ideas given above to boost your social media following and reach new heights in less time.
Moreover, you can always rely on analytics to measure the performance of your content on different social media networks and tweak your strategy accordingly.
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