Is your website optimized and ranking on the first page? You are definitely going well. However, mistaking it for a stop sign to your SEO efforts can land you in trouble. Over the past years, Google has revised its search engine algorithm several times. It is vitally important to stay up-to-date with the latest search engine trends and algorithm updates. If you have been optimizing your web pages for a while and landed on the first page, you also need to make sure that you stay on the first page. Google’s algorithm has made it easier to rank your website. While this may be true, retaining your rank and position in the search engine result pages has become relatively difficult. A lot of web users tend to put a stop to their optimization efforts once they rank on page 1. This practice can no longer help in retaining your rank. As per the latest algorithm update, you need to keep fueling your ranked web page by supporting content. If this sounds like brand new information to you, there are a few other things on the list as well. Let’s have a look into the details to help you figure out the answer to “Do I Need SEO Services if My Site has Page 1 Ranking?”.
Reasons Why You Need SEO Services While You Rank on Page 1
There are many reasons why you need SEO services even after ranking on the first page. We have listed out a few of the key reasons below to help you understand.
Retaining and Pushing Your Rank
Ranking on the first page is indeed great. However, if you stop optimizing your web page, you may end up losing your rank sooner than you know. Unlike former practices, search engines are highly volatile in terms of ranking pages. This means that the moment you need to keep fueling your ranked page to retain its rank. Fueling your page refers to all the supporting content that you publish. The supporting pages link back to your (ranked) web page and act as pillars to retain your page’s rank. Moreover, hyperlinking keywords that are widely searched on the internet can also increase the possibility of pushing your rank.
Updating the Content
Producing quality content for your web pages is the most basic requirement to optimize your web page. However, if you leave the content unchecked over months, there is a possibility that you may lose your rank. This is also equally true for blog websites. If your blog has articles last updated a couple of years ago, you may need to refresh the content and make some updates to it. Search engine users across the globe may have different searching attributes, but they have one practice in common i.e. searching for the most recent information. If your page contains information that is not up-to-date, your readers will most likely look for another website. Losing visitors means losing traffic, and eventually losing your rank. To keep it simple, your website needs SEO services to retain your search engine rank by keeping KPIs aligned.
Ranking for Other Keywords
If you have a business website, you would probably be making efforts to rank more than one web page. For example, if you are offering 6 services or products on your website, you might want to rank for all the 6 services or product pages. In such cases, if you rank for one page on page 1 of Google’s search results, you can always continue pushing the ranks of your other pages. Moreover, the ranked page of your business website can also enhance the chances to rank other web pages of the website. However, it is not an easy job to do it all by yourself while you are running a business. SEO services providers can take care of your website’s SEO while you focus on other parts.
How to Find Expert SEO Services
There is a long and wide list of SEO companies that are offering on-page and off-page SEO services. However, only a few are actually doing it right. For someone who does not know the technicalities involved in SEO, it is difficult to find the right SEO company. If you find yourself on the same boat, we have got you covered with some of the key factors that can help you judge the efficiency of SEO company in your area. Let’s have a look!
The most basic element that you need to check is the area of expertise of an SEO company. A lot of website owners are unable to distinguish between email marketing, PPC, SEO, and SMM. It is important to know if the company you are choosing specializes in SEO services. You can discuss your project in detail with the company to figure out if they can get into your shoes. The SEO strategy speaks a lot about a company’s efficiency. You can request a SEO proposal from the company to find out how they plan to achieve your target.
Nothing speaks more than a successful portfolio. When looking for an expert SEO company, you need to review the client portfolio first. Since you will be looking for SEO services, you can simply Google the company names or services on Google to check how they are doing rank-wise. While you look into the portfolio, also review the type of businesses they are working on. The diversity of industries in the portfolio can be a positive as well as a negative sign. To keep it easy, you may check the consistency of any industry website you review in the portfolio.
Finding a good SEO company is great. But does it fit your budget? You can always compare the pricing plans for the companies you are considering. Please note that there are several companies that charge you more for the same kind of services as offered by another company. By comparing the portfolio and the pricing plans of each, you can choose the right SEO company for your business website. We always recommend asking the company for a breakdown of the required budget. This way, you can look into the details and decide whether the plan suits you or not.
We hope the above information helps you have a better understanding of how SEO is an ongoing practice and does not stop even after ranking on page 1.