When it comes to starting a business, you are always told that you should have a handsome budget for marketing your business. As good as this piece of advice sounds, it is not that easy to launch an internet marketing campaign and make it succeed. It is unfortunate that so many internet marketing campaigns fail before they show any results. If you don’t want to end up like them, you have to listen to experts like Snir Hananya, who knows the ins and out of this industry.
With the right instructions coming from the right person, you can take actions that really make a difference. Here are some reasons so many internet marketing campaigns fail for you to know which path not to walk on.
No Market Research
Unless you have researched your target audience, you won’t even know what to put forth. You won’t know what they like, what they don’t like, and what their interests are. In fact, you won’t even know what and where to market to these people. So, for example, if you are selling meat products, you wouldn’t want to promote them on vegan-populated platforms. In fact, you would want to make sure that your ads don’t appear to vegans because they are not your target audience.
In a similar manner, if you are promoting something for teenagers, you want to put it on Tiktok, Instagram, or other similar platforms. You don’t want to put your ad in newspaper because you have to know that teenagers don’t read newspapers. In fact, many of them might not even know what a newspaper looks like. So, before you launch a campaign, you have to make sure you conduct surveys to know your target market.
No AB Testing
Snir Hananya says that having no AB testing in place is like not knowing the basics of marketing. When you talk about internet marketing, AB testing is more important than ever. How can you create an ad and assume that it is going to work the way you want it to? Think about an email. You might create a supposedly perfect email and send to your list of leads, thinking that it will get a great response. You send 100 and get a response of 5, and you assume that it’s a great response rate.
However, how can you say that a different version of the same email would not have gotten 10 responses? Of course, you can’t know that unless you perform proper AB testing, which is meant to tell you which combination of fonts, colors, images, videos, etc. will best work for your campaign. In short, you have to perform AB testing regardless of the type of marketing campaign you are running. It works for emails, conversion rate optimization, and just about any other marketing campaign that you can think of.
No Use of Marketing Tools
Take the example of email marketing again. You send an email and think that customers are going to love your email. But the question is, “How do you know your customers love your email?” How can you claim that most of your emails have not landed in the spam folder of your recipients? This is the part that you can know about only when you have the right marketing tools. An email marketing tool will tell you how many people have opened your email, how many have responded, and how many never bothered to even click on the email.
Snir Hananya says that you can make the most of social media marketing only when you have access to and the knowledge of the right marketing tools.
If you don’t know how your marketing campaigns are performing, you are only wasting money. Internet marketing is nothing but waste if you are not measuring the results of your campaigns. So, take the advice of the experts and make sure your next marketing campaign bears the fruit that you expect from it.