With all of the gems that are on the market today, it can be very daunting if you are just starting a jewelry business. Even with all of the research you might have done, you might be on the fence as to what would suit your store best. Keep reading for some of the best gems you can get for your jewelry business.


Sapphires are one of the gemstones that have the highest demand, second only to diamonds. If you have products with sapphires in them, make sure they are among the first entries in your jewelry pos software, as they are likely to sell very quickly. Keep in mind that sapphires come in all colors of the rainbow, so you can offer a variety instead of just the traditional blue, which means that you can have more customers purchase from you.


Emeralds, while not in as high demand as sapphires, are still a wonderful choice for any jeweler who is getting started, as well as any seasoned jeweler. As a commonly known stone as well as part of the birthstones, emeralds are sought after for their many shades of green and for their accessibility. Whether they are that deep green that people usually associate them with or lighter green ones, emeralds have captivated people’s attention for almost as long as people have known of their existence. It would be ridiculous to not have any in your inventory.

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With rubies being regarded as gemstones associated with passion and love, as they come in various red and pink hues, they are also very popular. Like sapphires, rubies are strong, therefore incredibly durable. This is ideal for anyone who wants to have stunning jewelry but also does a lot of things that might expose their jewelry to wear and tear. Rubies have also been mentioned in numerous legends and long believed to be symbols of good things, so it makes sense that people have been seeking them for millennia. This is a very safe choice for your jewelry store, and that is not a bad thing.

Obscure Gemstones

If you are someone who wants their jewelry store to be known as the place to go to for avid collectors and those who collect rare gems, you might want to look into stocking obscure gemstones. This is going to make your store more high-end, so do not expect too much business right away. You will need to earn your reputation as a unique gemstone seller. Think about offering the following in your store if you can get your hands on them:

  • Black Opals
    • Only found in Australia, these gems remind people of the technicolor wonder of the cosmos. While they have the same issues as more common opals, their rarity makes them unique and incredibly expensive.
  • Alexandrite
    • This color-changing gem, while mined in several countries, is still very rare due to the size of the deposits and how hard it can be to get a gem entirely processed.
  • Musgravite
    • Previously, there were only eight of these gemstones in the world that people knew of. Even though more deposits have recently been found, it is almost impossible to find one of these and if found, the price per carat runs into the tens of thousands of dollars.
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If you are really determined to find the most rare and precious gems, you will not be disappointed, but you will have to pay out the nose.

Cubic Zirconia

Cubic zirconia is a gemstone that is used for cheaper jewelry pieces, but it is no less beautiful and vibrant. Since it comes in a variety of colors, the possibilities are endless. This is a good option for customers who are on a budget, especially if they are shopping for engagement rings. In a pinch, cubic zirconia will work just as well as a diamond.

Gemstones are the bread and butter of any jewelry business, and it is hard to choose which ones you want to stock. Keep this article in mind the next time you are looking for a new stone to add to your inventory and hopefully you will be inspired to try something that you have never done before.


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